AI Discovery AdTech

A user question is changing the path to brand discovery.

When users ask ChatGPT, Gemini, Claude, or Perplexity about a brand, the answer is not built from the homepage alone. Official docs, reviews, videos, communities, and local media signals all shape the response. Plurank is an AI Discovery AdTech platform that measures this process, executes the missing channel content, and feeds the results back into the Pluora model.

Answer Data Channel Content Global GEO Pluora Learning
12+Discovery Channels
12Countries
MultiSource Signals
PluoraPrediction Model
PORTFOLIO · Clients and partners — 15+ projects / 3 global markets
Ascent KoreaEnterprise Data Marketing Samsung affiliateAI Search Validation 3 Gangnam clinicsDermatology · Clinic All That Honors ClubInbound Travel ourconsultingAgency Reseller Hansol MSEV Charging Tokuyama ShojiJapan FMCG Kozy.careFrance Wellness BridgeLeafUS GTM Partner Top Korean ad agencyNegotiating Korean local SME PoCMulti Industry
Question-led Discovery

Users now compare brands with a single question.

Questions like these used to lead people to compare links on a search results page. Now the candidates and the reasons are summarized inside the answer. Being included in that answer becomes the starting pointfor the next prediction model.

Beauty · Global

"Recommend Korean skincare brands for sensitive skin."

SaaS · B2B

"Which marketing automation tools fit a startup entering Japan?"

Healthcare · Local

"Which dermatology clinics in Seoul can foreign visitors trust?"

Commerce · Comparison

"Compare premium coffee brands with strong value for money."

01

Question

Users ask in full-context questions that mix situation, goal, budget, country, and comparison criteria.

02

Signals

News, videos, reviews, communities, social posts, and wiki-style sources matter alongside the official site.

03

Answer

Multiple signals are summarized into one answer, where brands are compared or left out.

04

Recommendation

Recommended brands move into the next click, comparison, inquiry, or purchase shortlist.

Category · AI Discovery AdTech

Build the evidence AI answers need to include your brand.

Plurank — TwoStepsAhead's unrivaled GEO solution

AI Discovery AdTech is marketing infrastructure for managing how a brand appears in AI answers, which sources support citations, and how that data turns into content execution. If search ads operated clicks in search results, Plurank operates the trust signals and channel content needed before the answer is generated.

Globally, AI visibility, citation tracking, content activation, and AI advertising are converging into one execution market. Plurank goes further by connecting local source analysis across Korea, Japan, the United States, and beyond with actual content creation and distribution. It is not just a reporting tool; it is operating AdTech that builds brand evidence inside the sources AI answers are likely to use.

01 · SEO Rank Links

Traditional search optimization that improves webpage rankings in search results.

02 · AEO/GEO Track Answers

Tracks brand mentions, position, and cited sources inside AI answers.

03 · Source Activation Shape Signals

Places the right content across websites, reviews, PR, communities, social, and wiki-style sources.

04 · Plurank AI Discovery AdTech

Connects answer data, content execution, and Pluora learning into one operating loop.

01

Observe Observe

Track questions, answers, citations, competitors, and country-level AI visibility

02

Align Align

Design message consistency across owned, earned, social, and community signals

03

Activate Activate

Create and distribute SEO, PR, video, social, community, and review content based on data

04

Learn Learn

Feed execution results and AI answer changes back into the Pluora prediction model

How AI Answers

AI answers do not come from one page. Signals from many sourcesshape the response together.

The same question can produce a different answer depending on which sources are reflected. Plurank tracks websites, news, social, community, and local sources together, then identifies what content each channel needs as execution tasks .

Question

A user question carries more situation and intent than a product name. The first step is reading the structure of the question.

IntentPersonaCountryFunnel

Source Signals

Signals that shape answers also live outside owned content. Plurank identifies which sources and priorities a brand should manage.

OwnedEarnedSocialCommunityLocal

AI Answer

When enough evidence accumulates, the brand can appear in the answer body, comparison tables, recommendation lists, and cited sources.

MentionCitationPositionRecommendation
Why This Matters

Search rank alone cannot explain discovery anymore.

Brands no longer compete only for link rankings in search results. AI answers, recommendation feeds, community citations, and agentic commerce have expanded the user discovery path. This full path becomes the next performance channelfor the next prediction model.

70%
Recommendation algorithms drive a large share of watch timeon YouTube
YouTube CPO
90%+
TikTok FYP reach, non-follower algorithmic distribution
Sotrender
−58%
Organic CTR decline after Organic CTR AI Overview exposure
Ahrefs · 2025
900M
ChatGPT weekly active users, search substitution
OpenAI · 2026.02
65%
CMOs expecting AI-driven role change
Gartner · 2025
AI gatekeepers accumulate at every stage
2010 SEO search algorithm
2015 Social Algo recommendation feed
2023 LLM Search AI Answer
2026+ Agentic Commerce
Our Hypothesis
A data model that connects AI search, social recommendations, community signals, and agentic commerce to predict exposure, citation, and recommendation probability will become marketing infrastructure. Plurank productizes this category as AI Discovery AdTech.
Build vs Plurank · Cost and Time

Build it yourself: 1 year, with Plurank: next week.

Running 12 countries and 12 channels in-house requires worker infrastructure, 12-country ISP access, 248-feature normalization, and retraining pipelines. Plurank replaces infrastructure that would otherwise take an ML team 6 to 12 months to build. Plurank replaces it with a subscription service.

Build In-House
Plurank
Setup Time
6-12 months
from next week
Annual Cost
KRW 300M-500M
Subscription fee (by keyword)
Dedicated Staff
2-3 people including ML engineers
0 people
12-country ISP IP infrastructure
Separate build
Included by default
Weekly auto-refresh and retraining
Separate pipeline
Included by default
5 Lens · Questions Plurank Answers

Inside AI answers, watch these 5 signals.

We do not just count whether a brand appears. We show how the brand is treated across questions, sources, countries, and platforms, then identify what needs to be strengthened.

01

CitationLens

Where and in what context is the brand mentioned?

Every week, check the context, position, and sources where the brand appears across 7 AI answer surfaces.

02

PlatformLensOnly Plurank

Which platforms discover the brand?

See whether ChatGPT, Gemini, Perplexity, YouTube, Instagram, or Reddit has the greatest impact on brand discovery.

03

GeoLensOnly Plurank

Why do answers differ by country?

Compare why a brand appears in Korea but disappears in Japan, or why a competitor leads in the United States.

04

SourceLens

Which sources become the evidence for answers?

Prioritize sources frequently used in answers, including news, Reddit, Quora, G2, reviews, and wiki-style content.

05

BoostLens

What should be strengthened to change the brand position?

Before publishing, simulate how comparison tables, FAQs, sources, and structure improvements could lift the GEO Score.

From Insight To Action

Analysis leads to the next action.

Plurank is not just a monitoring dashboard. It shows what content to create, where to publish it, and which sources to secure to improve brand position execution priorities and production briefs.

01

Question Mapping

Find the core questions customers actually ask across the buying journey.

02

Source Intelligence

Analyze news, communities, videos, reviews, and local sources frequently used in answers.

03

GEO Activation

Create channel-specific content across SEO articles, comparison pages, FAQs, PR, social posts, and community answers.

04

Performance Check

After execution, measure changes in answer mentions, citation rate, position, and share versus competitors.

05

Pluora Learning

Learn from execution results to predict the citation potential of the next content.

Channel Content Activation

Every channel needs different content.

Plurank does not stop at a GEO score. Using question and source data, it designs and produces the content each channel needs across websites, social, video, communities, and PR. We are AI AdTech that includes content execution.

Owned Media

Owned channels become the factual reference point. We structure comparison tables, FAQs, product evidence, and schema so answers can cite them more easily.

SEO/GEO Article FAQ · Comparison Page Schema · llms.txt

Social & Video

Video and social channels show recency, usage scenes, and the language people use. We design hooks and scripts for YouTube, Shorts, Reels, and Threads with data.

YouTube Script Shorts · Reels Hook Threads · X Post Set

Community

Reddit, Quora, forums, and wiki-style documents accumulate user-side evidence. We organize objections, comparisons, and real usage context without exaggeration.

Reddit · Quora Answer Forum Seeding Guide Wiki-style Source Draft

Earned & Local

Press, reviews, list publishers, and local platforms are external trust signals. We design the required sources and messages separately for each country.

PR Angle · Review Brief Publisher Outreach Map Local Source Package
Meet Pluora

Pluora predicts citation probabilitybefore publishing.

Pluora learns from AI answers, cited sources, content structure, and platform-level exposure results. Instead of waiting after content is published, check the GEO Score and improvement directionbefore publishing.

Citation Probability Content citation probability
0.0%
Citation probability within 7 days after publishing
Recent published content trend
Pluora v0.8 · GEO Score
INPUT FEATURES LATENT OUT
Pluora — Plurank's proprietary citation prediction AI model. Enter a URL and get citation probability across 7 AI platforms.
Prediction horizon7 days
Learning cycleWeekly
MAPE8.6%
Real-time Data Foundation 12 countries · 7 platforms
192
Publish-to-citation evidence
30M+
BigQuery training data
12
Countries (real ISP IPs)
97.1
Average GEO score
Why Plurank

AI answers change every time. Repeated measurement reveals patterns.

Plurank repeatedly measures AI answers in real country environments, not API estimates. So we look beyond one-off screenshots to the distribution and trend of brand discovery probability.

Real browser data

Not API estimates or scraping, but real user screens from 12-country ISP IPs captured directly.

Screenshot verification · 192 empirical cases

7 platforms × 12 countries

ChatGPT · Claude · Perplexity · Gemini · AI Overview · AI Mode · DeepSeek measured simultaneously with 5 worker sets and 60 EC2 instances.

Weekly regular run + daily trend

Pluora — pre-publish prediction

Trained on 30M+ publish-to-citation data, Pluora scores AI citation potential before content is published.

The Surfer SEO for AI search · MAPE 8.6%
How It Works

From collection to prediction, 4 steps.

Every week, data is collected automatically, trained into the model, and used to predict next-week visibility.

01 · Collect

Real browser capture

Capture answers from 7 AI platforms through real browsers on ISP IPs in 12 countries, automated weekly with 60 EC2 workers.

Every Tuesday 03:00 KST
02 · Label

Screenshots + citation extraction

Load screenshots, source URLs, rankings, and text tokens into BigQuery and normalize them into 248 features.

30M+ accumulated training records
03 · Train

Pluora retraining

Pluora learns publish-to-citation patterns and updates weights weekly. Current MAPE is 8.6%.

v1 planned · H2 2026
04 · Predict

Citation probability + guide

Enter a URL to get citation probability (GEO Score) by 7 AI platforms. If the score is low, Plurank suggests what to strengthen.

Real-time + weekly Monday 09:00 report
Data Foundation

Training data is the Plurank standard.

Every Tuesday morning, 60 worker EC2 instances across 12 countries capture 7 AI platforms simultaneously and load the data into BigQuery. This data becomes the training foundation for the next prediction model.

192
Publish-to-AI citation evidence
Cases tracking 12 company blogs through AI search citations
30M+
BigQuery training data
Screenshots · sources · rankings · text tokens · metadata
12
Countries (real IP)
US · UK · JP · KR · DE · FR · ES · IT · IN · BR · ID · AE
97.1
Average GEO score
12 categories · 192 published pieces
Global · Partners we work with
🇰🇷
15+ Korean partnersAscent AI · Samsung affiliate · clinics and more
🇯🇵
Tokuyama ShojiJapan consumer goods distribution base
🇫🇷
Kozy.careEuropean wellness market
🇺🇸
BridgeLeafUS GTM partner
Global GEO

AI search is global, but the sources behind answers differ by country.

The same question produces different answers across Korea, Japan, the United States, and Southeast Asia. Plurank analyzes country-level AI answers, local media, communities, social, and review ecosystems to create market-specific AI Discovery Maps.

Korea

Analyze the connection between Naver, news, communities, wiki-style information, and global AI answers.

KR Source Map

Japan

Separate Japanese-language questions, local reviews, distribution partners, and media signals for GTM strategy.

Japan GTM

United States

Track open-web signals often used in answers, such as Reddit, Quora, G2, PR, and comparison content.

US Discovery

Southeast Asia

Measure how platform recommendations, creator content, and commerce reviews affect AI answers.

SEA Social

Europe

Build country-specific content structures based on language sources, regulatory sensitivity, and trust signal differences.

EU Localization
How We Think About GEO

6 shifts confirmed by data .

These patterns repeat in the publish-to-citation data accumulated every week. They are the first standards to check when starting GEO.

01

AI search shows answers before link lists.

Users check candidates inside summarized answers instead of comparing many results manually. That makes cited sources the new visibilityfor the next prediction model.

→ Track which sources appear across 7 AI platforms × 12 countries every week
02

A passing mention is different from core evidence.

Even the same line means something different depending on whether it is only a footnote or part of the answer body. A simple mention is not enough.

→ GEO Score weights position, context, and accuracy
03

People ask by situationmore than keywords.

SEO looked at keywords like "Mercedes E-Class price." GEO looks at context-rich questions like "premium sedans for my family of four".

→ Learn citation patterns by persona cluster
04

Signals outside the brand site also matter.

Answers are not built from one domain alone. reviews, communities, and press citationsmust be managed together to build trust.

→ Weekly tracking across 80+ media sources and 5 major communities
05

Citation-friendly content has structure.

What matters more than content volume is a format AI answers can use easily. Schema, FAQs, and clear sources raise citation potential.

→ Simulate expected lift by improvement item
06

After recommendation comes purchase action.

When AI experiences connect comparison and checkout, exposure moves beyond awareness into action.

→ Includes ChatGPT Operator and Perplexity Shopping measurement
What You Get · Every Monday

A weekly execution package.

Get pre-publish citation probability, post-publish monitoring, source analysis, and channel-specific content production guidance in one package. As data accumulates every week, Pluora predictions and execution priorities become more precise.

01

Weekly visibility report

Across 7 AI platforms × 12 countries, automatically calculate brand citations, position, and share of voiceevery week. Five-competitor comparison is included by default, with category-level SOV in one view.

  • Average rank + citation count by platform
  • Country-level share heatmap
  • 5-competitor SOV comparison
Week 17 · 2026-04-21 +5.2pt
ChatGPT
82% · #1
Claude
71% · #2
Perplexity
68% · #3
AI Mode
63% · #4
DeepSeek
58% · #5
Gemini
54% · #6
AI Overview
42% · #7
Overall average share62.6%
02

Citation probability + improvement simulator

Enter a planned content URL or draft and Pluora returns citation probability by 7 AI platforms. If the score is low, the simulator shows which schema, source, and structure improvements can lift probability.

  • Citation probability by 7 AI platforms (0-100%)
  • "What to fix for +N pt" improvement simulation
  • MAPE 8.6% (standard prediction accuracy metric)
/blog/post-2026-04 + Simulator
90 60 30 Current content 78.2 Initial + sources + FAQ + comparison table + schema
SUGGESTExpected citation lift from adding comparison table + Schema markup +18pt expected
03

Channel-level content action plan

Identify which content to publish on which channel to raise citation potential. SEO articles, comparison pages, FAQs, PR angles, YouTube scripts, social posts, and community answers are covered. production direction tailored to each channel format.

  • Auto-generate channel-specific content briefs
  • Show expected impact and production difficulty
  • Separate global and local channel messaging
Content Actions · 4 items +8.4pt expected if executed
P1
Publish official comparison pagePerplexity often cites comparison content — publish evidence versus competitors
+3.2pt2 days
P1
Create YouTube review scriptReframe use cases and comparison points into a 90-second video format
+2.8pt4 hours
P2
Community answer packageOrganize Reddit and Quora objections and evidence into neutral answers
+1.6pt1 week
P3
Strengthen local PR angleSeparate sources and messages likely to be cited in JP/US markets
+0.8pt1 day
04

Answer screenshot

Attach the actual AI answer screen captured as-is. Cited sources are highlighted, so the screenshot can be used immediately in reports and executive meetings.

  • 7 AI × 12 countries = 84+ screenshots every week
  • Automatic cited-source highlights
  • Direct PNG · PDF · BigQuery download
chatgpt.com · US · Apr 21
Tell me about the Mercedes-Benz E-Class
The Mercedes-Benz E-Class is a premium sedan from Stuttgart, Germany, and the 2026 model adds mild-hybrid technology and the MBUX Superscreen. Compared with the BMW 5 Series and Audi A6, it stands out in ride comfort and interior finish.
1 mercedes-benz.com 2 motortrend.com 3 mbusa.com/e-class
Who Uses Plurank

Teams that manage AI search as an operating channel.

Plurank is not only for GEO specialists. It is a shared data layer for global brands, content teams, agencies, and GTM teams to manage brand discovery inside AI answers.

Global Brand

Compare AI search visibility and competitor positions by country in one view.

Country Gap

SEO/GEO Team

Manage mention rate, citation rate, and recommendation position inside AI answers as KPIs beyond search rank.

AI Visibility

Content Team

Check AI citation probability and improvement points before content is published.

Pre-publish Score

Agency

Use data to propose client-specific AI Visibility reports and execution strategies.

White-label Report

Commerce/GTM

Track how AI recommendations and buying journeys affect revenue, inquiries, and brand search.

AI-led Demand
Connected Product · Citora Lead

Turn AI-created interest into sales signals.

When Plurank creates discovery paths through AI answers and multi-channel content, Citora Lead identifies which companies visited your site and sends intent pages, recommended contacts, and next actions to Slack and CRM.

View Citora Lead One-line pixel · company reveal · Slack/HubSpot actions
01
AI DiscoveryCreate the content and source signals that AI answers can cite.
02
Website IntentIdentify companies that viewed pricing, demo, or comparison pages.
03
Sales ActionSend intent scores and recommended contacts to sales Slack and HubSpot.
How We Work · Four ways to start

Start with consulting, scale with products and data.

For each team size and goal, we offer consulting, SaaS, API, and AI agents as four staged entry points.

Live · Start now

Consulting

Enterprise · global brands

The TwoStepsAhead team delivers 5 Lens analysis + channel-level content action plansevery week. Designed for teams that want to start a PoC quickly.

Initial KRW 60M + monthly KRW 7M-8M
2026 H2

Plurank.app · SaaS

Mid-market · SMB / marketing teams

Use 5 Lens in self-service mode. Enter a question and get scores, causes, and content improvement suggestions automatically.

Monthly subscription (Entry · Growth · Enterprise)
2027

Plurank API + MCP · DaaS

Enterprise / AI engineering teams

Feed citation and recommendation data directly into internal AI systems as a company-wide intelligence layer.

Custom quote
2028

Plurank.AI / .TEAM · Agent

All companies

Agents perform analysis, simulation, and content draft generation, increasing execution speed for marketing teams.

Pre-registration
FAQ · Common questions

6 common questions about Plurank.

How is GEO different from SEO?

SEO dealt with rankings in search results; GEO deals with the likelihood that brands and content are cited inside AI answers from ChatGPT, Claude, and Perplexity. Becoming a source for answers is becoming as important as search rank.

How accurate is the Pluora model?

It learns from 30M+ publish-to-citation empirical data points captured weekly by 60 workers across 12 countries and 7 AI platforms. Current average prediction error (MAPE) is 8.6%.

Why measure 12 countries simultaneously?

Even the same keyword produces different ChatGPT answers in Korea and the United States. Global content teams need to see country-level answer differences to set accurate execution priorities.

How is Plurank different from Brandwatch, Profound, or Ascent?

Most tools stop at monitoring or search analytics. Plurank connects AI answers, source signals, channel-level content execution, and pre-publish prediction into one loop.

How long does onboarding take?

After a consulting agreement, the following week you can receive the first 5 Lens report. The SaaS product is planned for H2 2026; after launch, it will be available from keyword input.

What is the free diagnostic?

Send a brand URL or question you want diagnosed, and we will summarize AI answer exposure, cited sources, position versus competitors, and improvement priorities.

Free Diagnostic · AI Visibility Check

How does our brand look inside AI answers today?

Send your core question and brand URL. We will map exposure inside AI answers, cited sources, competitor position, and the content actions you need.